Being happy and making money as a photographer in a world driven by robots and algorithms

The wedding photography industry has become loud and performative: Endless perfection, constant visibility, permanent pressure to keep up. For many photographers, this feels exhausting.

But here’s the good news: you don’t have to play this game.

PLUS is a personal, intimate and deeply transformative mentoring experience. It exists because there is a way to earn good money, build a sustainable business and live a fulfilling life without bending yourself to the noise of the industry.

Through weekly live calls in English or German, we create a private space for honesty and depth. We’ll dive into photography, mindset, strategy, sales, marketing, money, meaning and whatever else is on your plate. It’s a shift in how you think, shoot and see yourself as an artist.

Real talk, no bullshit.

The membership is currently €300 per month. We start with a minimum commitment of three months to allow for real progress.

After that, you can cancel anytime.

* Please answer a few questions so we can see if the program is a good fit. We’ll send you all the information you need.

What’s inside

  • 1. Content Sessions

    Presentations and deep-dive inputs on topics like creativity, identity, high-end positioning, high-price-market psychology, pricing, marketing and artistic excellence. You get constant new impulses and clarity on how the high-end wedding market truly operates.

  • 2. Live Calls

    An unrecorded, private space for honesty and depth. This is where we look at your strengths, weaknesses, personal spectrum and work through the creative, strategic or emotional themes that actually move your career forward.

  • 3. Community

    A curated circle of photographers who value depth and excellence. No noise, no comparison, no pressure. Just an intimate community where you can ask questions, share your process, receive grounded feedback and feel supported.

  • 4. Events

    Regular in-person gatherings for connection, inspiration and real conversations. We learn together, think together and grow together, in a room full of people who want the same thing: more meaning, more clarity, more excellence.

Cut the noise.
Master the craft.
Build the business.

To be clear: We want you to make serious money and be happy doing it. PLUS is about both: real business and real happiness. We need to face the market as it is, not how we wish it would be. But we will help you succeed without losing your soul.

The truth is this: every photographer carries a unique mix of strengths and weaknesses, creativity and fear, clarity and blind spots. Some are deeply artistic but struggle with structure and business. Others are highly strategic but feel disconnected from their own creative voice.

Those who create beautiful work often don’t know how to turn it into a sustainable income, while business-minded photographers sometimes lose touch with the art that brought them here in the first place. We believe real fulfillment lives in the middle. High artistic standards and the skills to earn serious money don’t exclude each other — they belong together.

Not another burnout coaching that treats you like a machine. If you want a mentoring that’s built for real humans, step inside.

* Please answer a few questions so we can see if the program is a good fit. We’ll send you all the information you need.